Sub-component A3.2.1.17 under Component A3.2 focuses on the development of marketing collateral and knowledge literature essential for strengthening the visibility, outreach, and communication capabilities of the Crop Stewardship Councils (CSCs).

World Bank

Published

11 Nov 2026

Deadline

16 Nov 2026, 00:00 · closes tomorrow

Stage

Tender

Status

Open

Buyer

World Bank

Funder

World Bank

Project

P168310 · State of Maharashtra's Agribusiness and Rural Transformation Project

Notice type

Invitation for Bids

Procurement method

Request for Quotations

Reference

IN-PIU-VSTF-570275-NC-RFQ

Buyer: World Bank — see their procurement performance.

INVITATION FOR E-QUOTATIONSAppointment of Agency for rendering Marketing CollateralServices to IVDA under PIU VSTF1. Department of Agriculture, Government of Maharashtra has received financingfrom the World Bank towards “Hon. Balasaheb Thackeray Agribusiness & RuralTransformation (SMART) Project” to transform agriculture and livelihoods sectorin Maharashtra. The objective of the project is “to support development ofinclusive and competitive agriculture value chains focusing on smallholderfarmers and agri-entrepreneurs in Maharashtra”. This would be achieved byexpanding access to new and organized markets for producers and enterpriseswith complementary investments in provision of technical services and riskmanagement capabilities.2. The Indo Vegetable Development Association (IVDA) - a pioneering CommodityStewardship Council (CSC) of Vegetable registered in December 2025 under theHon’ble Balasaheb Thackeray Agribusiness and Rural Transformation (SMART)Project. This project is implemented by the Project Implementation Unit (PIU) ofthe Village and Social Transformation Foundation (VSTF), with support fromGovernment of Maharashtra, the World Bank and Grant Thornton Bharat LLP asthe Technical Service Provider (TSP). It is the fifth commodity stewardshipcouncil to be set up in India under this project.3. IVDA is building a statewide stakeholder network comprising Farmer ProducerCompanies and other participants across the vegetable value chain. The proposedassignment is intended to establish a credible public-facing identity for IVDA,strengthen stakeholder communication, improve digital discoverability, createreusable communication assets and establish systems that IVDA canindependently manage after completion of the assignment.4. IVDA seeks an experienced agency to provide integrated marketing,communications, digital engagement, and technology setup/support servicesfrom 20 November 2026 to March 2027 (including extended project period; ifany). Objectives include:4.1 Establish and consistently communicate the IVDA brand, mandate, valueproposition and stakeholder role across all platforms and touchpoints.4.2 Create a professional digital presence through an improved, secure, mobileresponsiveand search-optimised website, supported by a structured sevenmonthcommunication and content calendar covering stakeholders, FPOs,farmers, buyers, institutions, media and other ecosystem partners.4.3 Generate measurable digital reach, engagement, website traffic andstakeholder enquiries going beyond creative output alone while buildingsustained media visibility through planned PR, press releases, media outreachand monitoring.4.4 Build a reusable repository of editable creative, photo, video andcommunication assets for ongoing use by IVDA beyond the contract period.4.5 Set up professional collaboration and communication systems, with IVDAretaining full ownership and administrative control at all times.4.6 Ensure transparent reporting, data security, account ownership, source-filehandover and operational continuity at the end of the contract.5. Head, Project Implementation Unit – Village Social Transformation Foundation(VSTF), Hon. Balasaheb Thackeray Agribusiness & Rural Transformation (SMART)Project now invites online quotation on https://mahatenders.gov.in from eligiblebidders for the items and specifications mentioned in Annexure A.